The New Zealand (NZ) Tourism For All project 2014/15
The New Zealand (NZ) Tourism For All project 2014/5, led by a team of researchers from the University of Waikato, New Zealand, aimed to identify, grow and promote tourism opportunities for people with access requirements or disabilities. The project was piloted in Christchurch in the South Island of New Zealand; a city devastated by a serious of fatal earthquakes. We support the Christchurch rebuild as an opportunity to showcase accessibility both in New Zealand and elsewhere.
We conducted interviews and compiled video stories with tourists and people with disabilities in Christchurch to identify their needs and the actions required to meet those needs. Step two of the project was to facilitate a round-the-table workshop with businesses and community in Christchurch and the wider Canterbury region to discuss and create actions around accessible tourism to mobilise change. We interviewed champion tourism businesses and key tourism industry stakeholders about their perspectives on accessible tourism and their recommendations to support a business and social proposition for accessible tourism in New Zealand. We then compiled this information into a short video documentary which was promoted as part of the NZ Tourism For All campaign.
This project was funded by the New Zealand Ministry of Social Development’s ‘Think Differently’ Fund, and supported by the Waikato Management School at the University of Waikato.